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The Missed Opportunity of Pet‑Tech Companies: Why Flashy Gadgets Aren’t Enough
Pet-technology companies are falling short because they prioritize eye-catching gadgets over data-driven health insights. While wearables and smart feeders make headlines, owners often receive little actionable information about their pets’ well-being. This gap leaves a market ripe for smarter, interoperable solutions. In 2026, Fi launched its pet-tech platform in two